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Why PR? Simply put, advertising places ads while PR places news. Both are designed to elevate interest in both products and services. Both often use the same media: print, radio, television and the Internet. These are where the similarities end. Advertising is bringing a product or service to the attention of potential and current customers. Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages. PR includes ongoing activities to ensure the company has a strong public image and includes helping the public to understand the company and its products. PR allows you to tell your story indirectly through a third-party outlet, the media. Many well-known brands have been built with virtually no advertising at all: The Body Shop, Starbucks, Wal-Mart and Sam’s Club. |
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