Home   |   Services   |   Clients   |   Press Room   |   About Us   |   Contact   |   Careers

Advantages of PR

While advertising is still seen as a crucial part to a comprehensive marketing campaign, it has been noted in several books by well-regarded authors in the marketing industry that the era of public relations is upon us and that we will see a dramatic shift from advertising-oriented marketing to public-relations-oriented marketing.

Here are the four main advantages of PR with Strategy Communications:

• Cost

  Both advertising and PR make use of the media to reach the public, but PR is considerably less expensive. As a result, PR is the way to get the maximum impact for your money. And who doesn’t want the most return on their investment?

• Impact

  PR is powerful and can tell your story to thousands of potential customers – possibly even millions depending on the size of the media outlet. PR allows you to reach the largest audience with the least amount of time and money.

• Credibility

  PR has credibility that is missing in advertising. When you are interviewed on television news or quoted in the daily paper, the public perceives you as an expert. The third party endorsement by the media is something that cannot be bought by any amount of advertising dollars.

• Longevity

  PR offers longevity by providing you with a permanent record of “where you’ve been.” Once you have been mentioned in the media, you can show the clipping to potential clients, quote it in your advertising, add it to your website or use it as a means to garner more publicity.

How We Help

> Why PR?

<< Advantages of PR

> Tools of PR

© 2009 Strategy Communications  |  All right reserved.

5480 Baltimore Drive, Suite 101   |   San Diego, CA 91942   |   (619) 713-0622